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UNEXPECTEDLY finding ourselves in the world of PR and having to adopt a customer service attitude and wear a permanent smile was an exhausting chore at first. Then about two years after “going to the dark side’’, we made a surprising realisation: forced positivity had actually made us more positive people. Don’t get me wrong, comments like “the partner did it’’ and bet he jumped before he was pushed’’ still pepper news bulletins in our household, my handbag is clutched to my

FIVE years after unexpectedly finding ourselves “on the dark side’’ in PR, we have discovered it’s not that bad after all. That’s possibly because the media landscape has shifted so much that “the dark side’’ is now filled with our own kind and it is more acceptable for the likes of us to juggle both worlds and continue to produce journalism as well as commercial content. Here’s a few positive surprises we have discovered: RESPECT FROM MEDIA I’m ashamed to admit that most jou

I always wanted to be a journalist. Never thought of being anything else. And for nearly 20 years I lived my dream, met my photojournalist husband in the newsroom and raised our son as a newshound. News and media was our life. In those days, journos would climb the editorial ladder, go to the subs desk and become editors. Those who left media would work as press secretaries to politicians, head media teams in government departments and churn out media releases at charities an

For two years, I have blipped between my alter-ego (a gregarious, witty, charming born leader who loves a verbal stoush) and, well, me – verbally awkward, socially uncomfortable, to be honest, a bit of a wallflower. More recently, I have enjoyed reconnecting with a long-time political acquaintance, coaxing to the surface his warmth, generous community spirit and subtle humour others don’t often see. I can’t deny it’s also been just a little fun helping him stick the proverbia